Fashion Activation
L'Atelier 1664 Blanc at Lakmé Fashion Week 2025
Summary
As part of the 25th edition of Lakmé Fashion Week, L'Atelier 1664 Blanc created a premium activation designed to drive engagement through personalized experiences and high-quality, shareable branded content.
Approach
GlamShot Experience
High-speed camera technology capturing red-carpet style slow-motion cinematic videos.
Live Customization
A dedicated web-based platform for guests to design personalized tote bags via QR codes.
Integrated Journey
Reducing perceived waiting times by allowing guests to participate in multiple touchpoints simultaneously.
Outcome
"Seamless guest participation through a custom digital platform and the creation of high-quality, shareable branded content that strengthened brand connection."
Client
White Media Marketing
Date
27–30 March 2025
Location
NMACC, BKC, Mumbai
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